When trying to rank for our most prized keywords we sometimes forget about those long-tail keywords out there. It’s easy to do, but a costly mistake. It’s important to note that while the thousands of visitors brought in by the 10 most popular keywords may seem tempting, they really only bring in about 20 percent [...]

Creating a blog with great content is only half the battle. Without readers, a blog just lingers, and you put too much time and effort into your blog to let it linger. What good is our subject matter if nobody reads it? You want your blog to be found – and the easiest way is [...]